WHAT IT IS Made for Proraso by Omega, this Professional Shaving Brush is made with premium quality natural boar bristles, whose length and stiffness have been specially designed to create the best soapy lather. Extended natural bristles create a perfect lather and delicately, yet energetically, massage the beard. Made in Italy. ABOUT THE BRAND Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home. Cosmetics - Haircare > Proraso > Saks Fifth Avenue > Barneys. Proraso.