What it is: A gently cleansing shampoo formulated with biotin to support longer, stronger hair.What it does: Experience the benefits of biotin and natural ingredients that support longer and stronger hair. This shampoo gently cleanses, strengthens hair at the root, promotes length and enriches with nutrients, leaving you with longer, healthy, nourished, softer and radiant hair.Key ingredients:- Biotin (Vitamin B7): known to strengthen hair, minimize breakage, reduce shedding, increase hair density, and promote length- Batana Oil: an incredibly potent oil from Central and South America used for centuries to help hair grow longer and stronger- Rosemary Oil: improves hair health and promotes longer and stronger hair; rich in antioxidant and anti-inflammatory properties- Oat Protein: strengthening protein that fortifies fragile, thin strands, prevents breakage and promotes length retentionHow to use: Apply to scalp and hair. Massage into a lather and rinse thoroughly. Follow with Biotin Conditioner. Use 2–3 times per week. 10 oz. Dermatologist tested Paraben-free; silicone-free; sulfate-free Made in the USA