What it is: A cleaner shampoo that uses coconut-based surfactants to gently remove buildup and create a perfect foundation for styling with natural movement.Who it's for: Ideal for all hair types and textures.What it does: This gentle daily cleansing shampoo removes build-up from the roots, hydrates and strengthens hair while giving you a nourishing fresh start. It creates the perfect foundation for any style or beautiful, healthy air dry.Key ingredients:- Botanicomplex™: a blend of potent botanicals featuring ginger root, frankincense, grape extract and walnut to promote scalp restoration and long-term protection against antiradicals while preserving hair colorHow to use: Soak hair and massage shampoo into the root. Rinse out thoroughly or shampoo a second time for a salon-grade cleanse.Pro tips: For the best cleanse, make sure your hair is completely wet. To get that lather going, splash your head with a touch more water before rinsing or adding more product. Pay extra attention to the back of your head—really get in there. This is usually where most build up occurs. Cruelty-free Paraben-free; silicone-free; SLS-free Made in the USA of imported materials