Scottish Gaelic for red; RÙADH (pronounced “roo-ah) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth. Cut from pure cotton denim; the Raasay jean is designed with a high-rise waist and a wide; cropped leg in a classic Claude wash for an easy; modern take on everyday denim.