Scottish Gaelic for red; RÙADH (pronounced “roo-ah) is associated with concepts of strength and resilience — much like denim. The NYC-based brand crafts its collections in small batches from ethically sourced materials in organic silhouettes inspired by natural formations of the earth.Cut from robust cotton twill; 'The Lennox' jacket has relaxed dropped shoulders and a fitted waist. The leather collar and buttoned front lend a utilitarian feel.