What it is: An innovative mascara that balances bold, buildable volume with masterful precision and exceptional control. What it does: Its unique brush design features two concave styles to boost volume and two flat sides for extra lift. Lashes are wrapped in a weightless, clump, flake- and smudge-resistant formula that lasts 24 hours. It provides a 250% increase in volume and 47% increase in length with just one coat (in an in-vitro study on