- Designers /
- Shu Uemura /
- Beauty /
- Skincare
Inspired by yu-su-ru, the Japanese tradition of bathing the hair in rice water, the Shu Uemura Izumi Tonic Strengthening Serum encourages stronger-looking lengths. The ultra-lightweight serum formula is enriched with rice water, nourishing the hair to promote a visibly glossy lustre and satin-soft finish. Apply to cleansed and conditioned hair to support fuller-looking tresses over time.

SHU UEMURA Izumi Tonic Strengthening Serum 90ml
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Izumi Tonic Strengthening Serum 90ml
Inspired by yu-su-ru, the Japanese tradition of bathing the hair in rice water, the Shu Uemura Izumi Tonic Strengthening Serum encourages stronger-looking lengths. The ultra-lightweight serum formula is enriched with rice water, nourishing the hair to promote a visibly glossy lustre and satin-soft finish. Apply to cleansed and conditioned hair to support fuller-looking tresses over time.