What it is: A mascara that helps you get your biggest, boldest, blackest lashes yet.What it does: With just one coat, you instantly get major volume, length, curl, lift and intense black color. Even with multiple coats, this flexible, buildable formula leaves lashes soft with no clumps, flakes or fallout. How to use: Begin at the base of your lashes and sweep the wand upward and outward. Repeat for added drama.