Logo Beginnings' hardcover book from TASCHEN featuring blue, hardback, recycled paper, height: 28cm, 60 pages, width: 24.6cm, Publisher: Taschen and ISBN: 9783836582285.
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TASCHEN LOGO BEGINNINGS' HARDCOVER BOOK
Logo Beginnings' hardcover book from TASCHEN featuring blue, hardback, recycled paper, height: 28cm, 60 pages, width: 24.6cm, Publisher: Taschen and ISBN: 9783836582285.
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Taking a deep dive into the origins of logos from the mid-19th century to 1940, Taschen's 'Logo Beginnings' gathers more than 6,000 logos from a number global brands such as Rolex, BMW, Louis Vuitton and the New York Yankees for a deep dive into the influence and history of corporate identity. The first monograph dedicated to the origins of logo design, the Jens Müller-authored volume is divided into four design categories: Figurative, Form, Effect and Typographical, with forgotten designs and early versions of famous logos also included in the mix.