What It Is:Not all pastes are created equal. The Best Paste is an award-winning premium, high-performance styling essential that delivers unmatched control, versatility and a matte finish, without compromise. Once you try it, you'll never settle for less. This isn't just hair paste; it's the Best paste. Get firm hold without the stiff, crunchy feel. This hair paste keeps every hair in place yet stays touchably soft and washes out easily.What It'S For:Works flawlessly on every hair type. No exceptions.What It Does:- Adds texture and definition. Enhances natural movement for piecey, separated styles.- Flexible, buildable hold. Stays pliable all day without flaking or hardening.- Matte finish. Gives a natural, touchable look with no shine or grease.- Multi-purpose styling. Works on 80% dry hair for shaping or dry hair for touch-ups.- Boosts volume. Lifts roots for thicker-looking hair with lasting body.- Works on all hair types. Ideal for short to medium lengths (great for pompadours, quiffs and messy looks). It adapts to your style as needed.How To Use It:For best results, apply a small amount of styling paste on 80% dry hair. Avoid soaking wet hair, because that can affect the finish. Warm the product between your fingertips to emulsify it, then work it through your hair, starting from the back and moving forward, then front to back, ensuring even distribution. The formula is buildable, so add more gradually for extra texture or hold.Bonus Styling Tip: This paste works incredibly as a root lifter on dry hair! Simply rub a tiny amount between your fingers and gently massage it into your roots at the crown for instant volume and lift that lasts all day. For extra dimension, flip your head upside down and massage a tiny bit at the roots to get that salt-air volume without the frizz.

THE BEST PASTE Matte Firm Hold Hair Styling Paste 3 Oz.
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Matte Firm Hold Hair Styling Paste 3 Oz.
What It Is:Not all pastes are created equal. The Best Paste is an award-winning premium, high-performance styling essential that delivers unmatched control, versatility and a matte finish, without compromise. Once you try it, you'll never settle for less. This isn't just hair paste; it's the Best paste. Get firm hold without the stiff, crunchy feel. This hair paste keeps every hair in place yet stays touchably soft and washes out easily.What It'S For:Works flawlessly on every hair type. No exceptions.What It Does:- Adds texture and definition. Enhances natural movement for piecey, separated styles.- Flexible, buildable hold. Stays pliable all day without flaking or hardening.- Matte finish. Gives a natural, touchable look with no shine or grease.- Multi-purpose styling. Works on 80% dry hair for shaping or dry hair for touch-ups.- Boosts volume. Lifts roots for thicker-looking hair with lasting body.- Works on all hair types. Ideal for short to medium lengths (great for pompadours, quiffs and messy looks). It adapts to your style as needed.How To Use It:For best results, apply a small amount of styling paste on 80% dry hair. Avoid soaking wet hair, because that can affect the finish. Warm the product between your fingertips to emulsify it, then work it through your hair, starting from the back and moving forward, then front to back, ensuring even distribution. The formula is buildable, so add more gradually for extra texture or hold.Bonus Styling Tip: This paste works incredibly as a root lifter on dry hair! Simply rub a tiny amount between your fingers and gently massage it into your roots at the crown for instant volume and lift that lasts all day. For extra dimension, flip your head upside down and massage a tiny bit at the roots to get that salt-air volume without the frizz.