The perfect fit shirt just got even more perfect. Introducing our new non-iron fabric: the same iconic fit, but without the wrinkles. Creating the perfect non-iron shirt wasn’t easy. It took years of research, countless samples, and a partnership with the only mill in the world capable of delivering our exacting standards. The result is a proprietary finish on our iconic silhouettes—no iron required. We designed our best-selling Icon Shirt to be fitted throughout, giving you a body-hugging shape yet eliminating blouse gape completely. For a looser fit, try The Jet Set Boyfriend Shirt. Rochelle Behrens reimagined how shirts should fit and feel. Our patented No Gape® button technology, seamlessly designed into every shirt and shirtdress we design, eliminates blouse gape. Finally say bye bye blouse gape, hello The Shirt. Machine Wash Cold. Air Dry





THE SHIRT BY ROCHELLE BEHRENS The Jet Set Icon Shirt In Blue
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The Jet Set Icon Shirt In Blue
The perfect fit shirt just got even more perfect. Introducing our new non-iron fabric: the same iconic fit, but without the wrinkles. Creating the perfect non-iron shirt wasn’t easy. It took years of research, countless samples, and a partnership with the only mill in the world capable of delivering our exacting standards. The result is a proprietary finish on our iconic silhouettes—no iron required. We designed our best-selling Icon Shirt to be fitted throughout, giving you a body-hugging shape yet eliminating blouse gape completely. For a looser fit, try The Jet Set Boyfriend Shirt. Rochelle Behrens reimagined how shirts should fit and feel. Our patented No Gape® button technology, seamlessly designed into every shirt and shirtdress we design, eliminates blouse gape. Finally say bye bye blouse gape, hello The Shirt. Machine Wash Cold. Air Dry


