What it is: A groundbreaking lip color that offers highly-pigmented long wear. What it does: This lip color also offers next-level weightlessness for a silky, bare-lip feel. How to use: Glide your lip color over primed lips. Blot with your fingertip for a balm-effect. Apply deeper shades with a lip brush for precision, and reapply to deepen the color. Style Name: Trish Mcevoy Veil Lip Color. Style Number: 5962612. Available in stores.