What it is: The brand's best-selling lash curler gives your natural lashes a dramatically beautiful curl.What it does: From beginner to expert, this curler is easy to use and is a must-have in your makeup bag. The classic shape curls lashes from base to tip, creating a wide-awake look. It reaches every lash for an effortless curl. The sleek, ergonomic design features a smooth opening and closing action for precise performance. How to use: Always curl lashes before applying mascara. Open eyes wide to insert and center lashes. With curler pad placed at base of lash line, hold handles firmly and gently squeeze. Hold for a few seconds, then open curler slowly to release lashes. Repeat up the length of lash from base to tip for an even more intense curl.