Designed with a jumbo spiral brush that coats the lashes from root to tip, the Iconic Mascara from Vieve offers everything you could want: lift, volume, curl and definition. With a lightweight and ultra-black finish, the formula can be built without flaking or stiffening, while providing nourishment, thanks to lash-loving ingredients such as vitamin B5 and a blend of natural oils.

VIEVE Icon Mascara
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Icon Mascara
Designed with a jumbo spiral brush that coats the lashes from root to tip, the Iconic Mascara from Vieve offers everything you could want: lift, volume, curl and definition. With a lightweight and ultra-black finish, the formula can be built without flaking or stiffening, while providing nourishment, thanks to lash-loving ingredients such as vitamin B5 and a blend of natural oils.