For hair in need of TLC, reach for the VIRTUE Damage Reverse Serum®, an innovative hair serum designed to restore the appearance of damaged hair types and defend against future breakage. Packed with the highest percentage of the brand's 100% bio-identical protein, Alpha Keratin 60ku®, the formula targets severed bonds that give hair its strength, helping to restore visible elasticity and smoothness. It helps to improve the appearance of split ends and enhance hair's resistance to breakage. Scented with a creamy coconut, tropical yuzu and warm woody fragrance, the serum is suitable for all hair types, especially those damaged from heat styling, colour and chemical treatments.