VIRTUE

Labs Volumizing Primer 5 Oz. In N/a

Virtue Volumizing Primer in Beauty: NA. Virtue Volumizing Primer in Beauty: NA. Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with Virtue's revolutionary Alpha Keratin 60ku protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Hydrolyzed Wheat Protein enhances the appearance and feel of hair while increasing suppleness. Panthenol (Vitamin B5) delivers moisture, softness and shine. Hydrolyzed Soy Protein helps improve manageability and conditions and moisturizes damaged hair, improving its overall healthy appearance.. Suitable for normal hairSafe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 5 fl oz/ 150 ml. Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory. VIRR-WU18. 20706. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free, gluten-free, vegan.

What it is: A weightless spray formulated to build volume and create the perfect foundation for your style.What it does: The light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with the brand's exclusive Alpha Keratin 60ku® proteinHow to use: Spray onto damp or dry hair section by section, targeting the roots through the mid-shaft. Use heat and style as usualy for maximum volume and memory.

VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny Key Benefits: Builds volume at the root Supports your style for all-day hold Mends hair prone to breakage Protects against heat and environmental damage Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free Clinical Studies*: After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style 8 hours after first application, 94% of women said their style bounced back and restyled easier After only 3 uses, 100% of women felt their hair was less limp With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull *Consumer perception study conducted on 50 respondents after 5 uses/one week.

Virtue 5 oz. Volumizing Primer Details Builds, Lifts, Sets Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair. .