What it is: A masque designed to deliver semi-permanent, salon-treated brows that last for up to two days from the comfort of your home. What it does: This water-based gel formula won't leave brows sticky or flaky. It delivers waterproof, transfer-proof, budge-proof color that lasts for up to two days without any touchups. How to use: Apply onto your brows as you would apply a brow gel. It's designed to quickly infuse an ultra-high concentration of colorants and pigments onto your brows with a natural finish. Let sit for 60 seconds to allow the formula to hyper-stain the colorants and pigments to your brows and brow area. Swipe off the masque to reveal your shade. Paraben-free; gluten-free; alcohol-free Cruelty-free Made in the USA