Aveda Aveda Shampure Nurturing Shampoo 250ml | Size 250ml | Treat your tresses to Aveda's shampure nurturing shampoo, a moisturising formula created with 25 pure flower and plant essences. A world leader in making plant-based beauty products that are both effective and ethical, Aveda presents this natural daily shampoo. The lightweight yet powerful formula gently lifts away dirt, excess oil and impurities to provide long-lasting nourishment while infusing hair with a signature calming aroma. Safe for your hair and the environment, abyssinian oil smooths each strand for a sleek and polished finish. Natural Vegan Cruelty Free Sustainable Packaging250ml Suitable for all hair types Daily shampoo Gently cleanses and provides weightless, long-lasting nourishment Created with 25 pure flower and plant essences Abyssinian Oil smooths each strand for a polished finish95' naturally derived ingredients from plants, non-petroleum minerals or water Vegan Cruelty-free Silicone free100' post-consumer HDPE bottle First beauty company manufacturing with 100' wind power in their primary facility HOW TO USEMassage into wet hair Rinse thoroughly and follow with Aveda's Shampure Nurturing Conditioner