Soft Blush Veil: Gently swipe or dot the balm onto the apples of the cheek and blend with fingers or brush. Blend and diffuse the balm for a sheer effect using either a brush and/ or the warmth of the fingertips. Rich Color Saturation: Swipe the balm directly onto the face and blend out the edges for bolder blush looks. Blend with a brush, fingertips, or sponge using tapping gestures to build color intensity. Pat's Tips: Swipe the balm from the cheekbones toward the temples...